Advertising

Advertising

Advertising is the art and business of enticing consumers to purchase a product or service. It is a dynamic field with new job and research-based opportunities being created over time. In recent years, the addition of online advertising to existing advertising opportunities has brought further possibilities, and the internet of things will likely take it even further.

There are many reasons to major in advertising, including the skills one acquires, the diversity of employment opportunities and the various concentrations available. Students can choose a creative specialization in copywriting, branding, art direction or interactive ad design. Alternatively, management specializations include account management, public relations, and media management.

Potential Careers

  • Creative Director
  • Digital Marketing Specialist
  • Marketing & Advertising Manager
  • Channel Activation Director
  • Marketing Specialist
  • Market Researcher
  • Public Relations Executive
  • Strategic Planner
  • Accounts Executive
  • Advertising and Promotions Executive
  • Art Director
  • Brand Manager
  • Business Development Manager
  • Campaign Manager
  • Communications Analyst
  • Copywriter
  • Client Servicing Manager

Get Qualified