Marketing 2 Millenials
Level Professional Courses
Intakes On demand
Study Mode Workshop /
Duration 2 days
Programme Professional Certificate
School Professional Courses
Overview

Are you a marketer or a brand owner who has wondered aloud, “Who the hell is this Generation Y?” Observers say they are the spoiled, the entitled and the haters of hard work? Some argue that they are just creative, opportunists and forward thinkers. So, who are these delicate creatures that relish ice caramel macchiatos on weekends, and how do we reach out to them?

This two-day workshop will delve into the minds of the millennials to explore what makes them tick and what makes them reject and totally un-friend you forever. We will explore tried and tested methods as well as the not-so-tried and tested ways.