On successful completion of this course, you will:
Learn the ‘why’, the ‘what’ and the ‘how’ of storytelling through a series of casual talks, sharing of successful storytelling (local & foreign), case studies of consistent brand building via storytelling, workshops and group assignments.
The substance of stories.
a) Understanding the human condition.
b) Group exercise – My 10-minute friend.
a) Heart vs mind.
b) The crossroad: the meeting place of brand and people.
Methods of storytelling.
a) The hero’s journey.
b) Ads vs Content.
Embracing the medium: how to turn channels into allies.
a) Meaningful disruptions.
b) YouTube vs Google: Which is better for stories?
c) Cross-platform storytelling: how to say the same thing differently.
d) Mini assignment: One narrative. Many stories.