BA (Hons) Business & Marketing at De Montfort University

BA (Hons) Business and Marketing, De Montfort University

UK TRANSFER DEGREE PROGRAMME (BUSINESS)

This course is designed to provide students with a critical and reflective understanding of marketing strategies and management approaches, and its relevance in contemporary business globally.

Students will be exposed to core and emerging key business principles, concepts and applications across a comprehensive spectrum of disciplines while developing an in-depth understanding of marketing practices and its role in achieving organisational goals.

This complementary blend of knowledge, skills and abilities will enable graduates to add value to any organisation and perform confidently in an increasingly globalised and digitised business environment

ENTRY REQUIREMENTS

To enrol in this course, students are required to have a minimum of:

    • 5 Credits for SPM (including English) or its equivalent, and
    • 2 A-Level Passes/ 2 STPM Principals or a recognised Degree

*Trial Examinations/Forecast results are accepted

COURSE DURATION

3 Years (Full-time/Part-time)

INTAKES

January, April, June, September

WHAT YOU'LL LEARN

This course is designed to integrate a deep understanding of the subject matter with the development of key skills and competencies needed, allowing students to adapt to a rapidly changing, dynamic and competitive global marketplace. Upon completion, students will be able to:

  • Understand the role of marketing in business and explore the impact of marketing on society, industry and the natural environment.
  • Plan, implement, monitor and evaluate advanced communication and marketing strategies for organisations that operate in complex environments.
  • Apply their understanding of different domains of knowledge and perspectives in the study and practice of marketing and communications in a domestic and international context.
  • Demonstrate intellectual and transferable skills, especially those relevant to the practice of marketing, including analytical, critical, individual and team skills.
  • Apply knowledge of business concepts and functions in an integrated manner and appreciate new and emerging ideas and trends affecting the marketing industry.

COURSE SUBJECTS

YEAR 1

  • Accounting & Business Environment
  • Microeconomics
  • Organisational Behaviour
  • Marketing Management
  • Basic Business Statistics (Elective)
  • Management (Elective)
  • Titas (MPU)
  • Hubungan Etnik (MPU)

YEAR 2

  • Financial Management
  • Human Resource Management
  • Strategic Management
  • Operations Management
  • Business Communication (Elective)
  • Management Information System (Elective)
  • Community Service (MPU)
  • Critical Thinking Skills (MPU)
  • Ethics of Communication (MPU)

YEAR 3

  • As required by the respective partner universities

.

SPEAK TO A CAREER ADVISOR


9am – 6pm | Monday – Friday
+603 – 79319972

SUBMIT AN ENQUIRY


.
.

FEES

LOCAL STUDENTS

INTERNATIONAL STUDENTS

YEAR 1

RM 20,000

RM 25,000

YEAR 2

RM 20,000

RM 25,000

YEAR 3

*Contact our course advisor for pricing information

*Contact our course advisor for pricing information

FEES

LOCAL STUDENTS

YEAR 1

RM20,000

YEAR 2

RM20,000

YEAR 3

*Contact our course advisor for pricing information

INTERNATIONAL STUDENTS

YEAR 1

RM25,000

YEAR 2

RM25,000

YEAR 3

*Contact our course advisor for pricing information

CAREER ADVISOR.ASIA CAN :

Answer_logo

ANSWER YOUR COURSE QUESTIONS

Career_path_logo

GIVE ADVICE ON JOB OUTCOMES

Finance_n_enroll_logo

EXPLAIN FINANCE OPTIONS AND HELP YOU ENROL

Name *

Email Address *

Contact Number *

Nationality

Course Interested in

Enquiry

Still have questions? Contact us.