Gaining A Competitive Edge With Digital Marketing Certification

By David Kiew

Digital marketing certification not only enhances your current academic degree. It provides you the fundamental skills to manoeuvre and tackle the multi-billion dollar, global digital economy.

This certification also increases employment opportunities and participation in gig-economy. Since digital marketing is an ever-evolving subject with multiple areas, specialisation in a particular industry, etc, constitutes a niche job skill in demand among employers.

Digital Marketing Certification Skills

The right digital marketing course will not only teach you the latest technical skills, but also functional skills relevant in the tech world of today (business, marketing, branding, strategy and etc).

With the explosion of mobile phones and application platforms, here is the current list of skills that you will gain from a digital marketing certification:

  • Digital Business Planning
  • Market & Audience Research
  • Digital Product Marketing
  • Content Marketing and Strategy
  • Campaign Planning and Management
  • Social Media Branding and Marketing
  • Search Engine Optimization (SEO)
  • Paid Search (PPC)
  • Mobile, Video and Display Advertising
  • Digital Marketing Analy
  • Integrated Marketing and Digital Strategy

Join The Gig Economy

With a digital marketing certificate, working need not be on a full-time basis, you can actually pursue  freelance work or contract-based projects and gain deeper knowledge and exposure in different industries and their marketing know-how. The open market not only offers the flexibility to decide which projects you would like to work on, but the chance to learn the latest design, idea and branding concepts around the world.

Specialization Opportunities

With the advancement of digital marketing, you are spoilt for choice in terms of the area you want to specialise in. For instance, social media managers can learn how to implement chat-bots to answer general frequently-asked-questions (FAQs) from their potential customers.

A digital strategist with an automation specialisation can program codes to run both online and offline marketing at one-go! The possibility of venturing into new and challenging industries are practically, endless!

Start Digital Marketing with A Learning Mindset

To fully reap the benefits of the global digital business, your very first step is to obtain a digital marketing certification validated by the Global Industry Advisory Council (GIAC) with members from Facebook, Google, Twitter, LinkedIN, IBM, Coca Cola and more.

 

For more info, visit DMAcademy.asia/CDMP for the coveted Certified Digital Marketing Program (CDMP), powered by the International Digital Marketing Institute (DMI) and Brickfields Asia College (BAC).