Standing out—in a positive way—is no easy task especially when you are actively applying for jobs. Having an elevator pitch comes in handy for just about any purpose including finding a new job.
So, what exactly is an elevator pitch?
Basically, it is a summary about yourself – who you are and what you do, etc, within the time taken to ride an elevator, commonly known as the “30-second speech”.
When you are looking for a new job, your elevator pitch becomes an essential part of your interview preparation to the basic question –“tell me about yourself”.
Not sure how to craft your elevator pitch? Put your worries aside as we share essential ingredients for a good elevator pitch to land a job.
1. Be clear about your job target.
Before putting pen to paper, determine the type of job you are looking for and how to describe it to prospective employers. If you are unable to describe the type of work you are looking for, chances are others will not be able to help you find it and employers may hesitate to offer you a job.
2. Be brief.
Prepare a brief summary of the key points in your resume that identify your strengths (namely, prior work experience, technical skills and other employability skills). Make a compelling case as to why you are the perfect candidate for the job – you only have a small amount of time to make a connection and leave a good impression on your prospective employers.
3. Remember who you’re pitching to.
Research your potential employer – their company goals and work culture. This way you will be in a better position to tailor your pitch to different employers and how you are a perfect fit for the role in a particular company.
4. Highlight your strengths relevant to the role at hand
While describing who you are, highlight how you can help the company move forward with your skills and expertise. It is advisable to pick at least 3 key strengths you possess and explain how it is relevant to the job you are interested in.
5. Have a clear call-to-action
This simply means expressing what you want your interviewer to do. For example, describe how you can help the company succeed in a specific role. For example, if you are looking to secure a managerial role, explain how you took the lead to manage your team and make a major project a success.
6. Rehearse, rehearse, rehearse!
Nothing can build your confidence in pitching other than rehearsing. Practise your pitch whether in front of a mirror or recording yourself, so you can see and hear how you sound. The more you practise, the smoother your delivery will be, the more confident you will look in front of your prospective employers!
As you rehearse your pitch and learn the art of persuasiveness, you will soon realise that an elevator pitch is a good way to brand yourself and rise up the career ladder.