SEO AND SEM SPECIALIST
In today's world people are seeking out information, and if you know how to get what they need in front of them when they are looking for it, that is a very special and potentially lucrative skill. Search Engine Marketing (SEM) refers to the practice of using search engines (like Google, Yahoo, or Bing) for marketing and advertising a business using the business's website. This is done both by organic traffic (SEO) and paid traffic results (PPC).
SEO and SEM specialists are responsible for planning, implementing and managing a company's overall SEO strategy. They usually cover a wide variety of duties such as web marketing, web analytics, content strategy planing, link building, and keyword strategy.