BA (Hons) Public Relations & Marketing, University of Central Lancashire
R/345/6/0262, MQA/FA 2072
January / April / June/ September
Full Time / Part Time /
3 years (2+1)
UK Transfer Degree Programme (Business)
This course is designed to integrate a deep understanding of the subject matter with the development of key skills and competencies needed, allowing you to adapt to a rapidly changing, dynamic and competitive global marketplace. Upon completion, you will be able to:
Demonstrate in-depth knowledge of complex modern business concepts, functions and procedures as well as contemporary issues and challenges.
Understand the role of marketing and public relations in business and explore the impact of marketing & PR on society, industry and the natural environment.
Demonstrate an understanding of and the ability to apply classical and contemporary principles of marketing and PR within business planning.
Plan, implement, monitor and evaluate advanced communication and marketing strategies for organisations that operate in complex environments.
Demonstrate intellectual and transferable skills, especially those relevant to the practice of marketing & PR, including analytical, critical, individual and team skills.
Apply knowledge of business concepts and functions in an integrated manner and appreciate new and emerging ideas and trends affecting the marketing and PR industries.
January, April, June & September
To enrol in this course, you are required to have a minimum of:
5 SPM Credits (including English) or its equivalent
2 A-Level Passes / 2 STPM Principals or a recognised Degree
* Trial Examinations/Forecast results are accepted.
You will be exposed to a number of critical areas over 3 years and will be assessed through a combination of assessments and written examinations.
Accounting & Business Environment
Basic Business Statistics (Elective)
Human Resource Management
Business Communication (Elective)
Management Information Systems (Elective)
As required by University of Central Lancashire
* The subjects listed are merely indicative and may be subject to change. Additionally, you are required by the Ministry of Education Malaysia to complete Mata Pelajaran Umum (MPU) subjects.
3 years (2+1)
Tuition Fees Structure
* The fees above do not include living expenses and accommodation. The examinations fees stated applies to both Malaysian and international students. All fees listed may be subject to change. Payment can be made by Cash, Cheque, Credit Card or Instalments. Kindly enquire about the 0% Interest Payment Plans that are available.