On successful completion of this course, you will:
Learn how to take an idea from first stage to wow.
Sharpening, polishing and fine-tuning the work until it’s ready to face even the toughest clients.
Module 1: From first draft to final
Showcase of ideas from the earliest stage to final product. How to identify and zoom in on the key message. What to focus on. What to avoid.
Module 2: The thinking behind the thinking
First stage ideas are developed not by creatives but by the suits. A great brief drives great creatives. Participants write their own briefs- it’s not about finding that single-minding proposition but understanding and solving business problems.
Module 3: Fifty boxes
Great work does not come about by accident. It sometimes takes many trials and experiments. This holds true for both art and copy. Teams come up with as many ideas as possible, working together with the trainers to sharpen the craft with the objective of driving business.
Module 4: Find your centre
Great work must always be measured against the brief. Does it work in the real world, does it solve client problems, will it advance the business- or is the work just syiok sendiri?
Module 5: Apa lagi client mau?
Understanding and managing clients. Developing a business-mindset. Knowing that the best ideas are nothing if it doesn’t solve a business problem.
Module 6: Craft like no one’s watching
Teams fine-tune their ideas and polish the work until it shines. With guidance from the trainers.
Module 7: Great design is good design
Initiative ideas don’t have to be about awards but about driving business. How great design can change our community and the wider world. Why we don’t need a brief to make great things happen.
Module 8: Impress and inform
Make your presentations so good they can’t ignore you. How to present your work with style and substance. After all, great is the art of beginning but greater still is the art of ending.