This course focusses on the application of concepts and processes that give greater insight into forces in the marketplace, consumers’ willingness and ability to buy, and the effective positioning of brands. You will learn to:
Learn to apply concepts and processes that give greater insight into forces in the marketplace, consumers’ willingness and ability to buy, and the effective positioning of brands
Become accomplished in applying the principles and processes of Integrated Marketing Communication and understand the core components of this exciting profession
Gain real world, practical experience
Learn to be self-motivated and have a strong work ethic
Be a part of an accomplished and work-ready group
January, April, June & August
To enrol into this course, you are required to have a minimum of:
3 Credits for SPM/ O-Level/ IGCSE, and
3 B’s for UEC, and
English: SPM - C, GCE O Level – D, or UEC – B6, or IELTS – Band 5.0 or equivalent.
* Trial Examinations/Forecast results are accepted.
You will be exposed to a number of critical areas over 3 semesters and will be assessed through a combination of written examinations and assignments.
Communication English 102
Communication English 103
Introduction to Audio Production
Photography and Digital Imaging
Advanced Audio Production
Advanced Video Production
New Media Studies
Scriptwriting for TV
Studio Production and Directing
In-Company Practical Training
Creative Execution and Production
Film Distribution and Marketing
Radio and TV Commercial
* The subjects listed are merely indicative and may be subject to change. Additionally, you are required by the Ministry of Education Malaysia to complete Mata Pelajaran Umum (MPU) subjects.
Tuition Fees Structure
Malaysian Students (All Inclusive Fee)
Year 1 : RM18,500
Year 2 : RM17,500
International Students (All Inclusive Fee)
* The fees above do not include living expenses and accommodation. All fees listed may be subject to change. Payment can be made by Cash, Cheque, Credit Card or Instalments.