Diploma in Marketing and Advertising, IACT College
January / April / June / August
Full Time /
This course focusses on the application of concepts and processes that give greater insight into forces in the marketplace, consumers’ willingness and ability to buy, and the effective positioning of brands. You will learn to:
Learn to apply concepts and processes that give greater insight into forces in the marketplace, consumers’ willingness and ability to buy, and the effective positioning of brands
Become accomplished in applying the principles and processes of Integrated Marketing Communication and understand the core components of this exciting profession
Gain real world, practical experience
Learn to be self-motivated and have a strong work ethic
Be a part of an accomplished and work-ready group
January, April, June & August
To enrol into this course, you are required to have a minimum of:
3 Credits for SPM/ O-Level/ IGCSE, or
3 B’s for UEC, and
English Requirements: SPM - C, GCE O Level – D or UEC – B6, or IELTS – Band 5.0 or equivalent.
* Trial Examinations/Forecast results are accepted.
You will be exposed to a number of critical areas over 3 semesters and will be assessed through a combination of written examinations and assignments.
Introduction to Sociology
Media : Research, Strategy, Planning and Buying
Advertising Campaign Management
Creative Concept Development
Creative Process and Execution
Cross Cultural Studies for Marketing and Advertising
In-Company Practical Training
Electives (choose any two):
Integrated Marketing Communications
* The subjects listed are merely indicative and may be subject to change. Additionally, you are required by the Ministry of Education Malaysia to complete Mata Pelajaran Umum (MPU) subjects.
Tuition Fees Structure
Malaysian Students (All Inclusive Fee)
Year 1 : RM18,500
Year 2 : RM17,500
International Students (All Inclusive Fee)
* The fees above do not include living expenses and accommodation. All fees listed may be subject to change. Payment can be made by Cash, Cheque, Credit Card or Instalments.