Which platforms you use heavily?
What topics drive the tête-à-tête?
From liking Facebook posts while waiting for the LRT to posting #ootd photos on Instagram – social media plays a significant role in our daily routine. In this digital age, most of us are slowly becoming (if not already) social media addicts who spend a lot of time browsing the different mediums throughout the day.
However, do you ever wonder how much time do you actually spend on social media? And what about others in the same demographic as you?
Take a look at this infographic from Instagram Growth Management Agency, Famemass. It offers insights into how users utilise their social media apps and what topics keeps them engaged.
People now spend an average of 2 hours and 23 minutes per day on social media. Data trends is also suggesting that there may be a saturation in social media consumption.
Roughly 45% of the world’s population (that’s about 3.48 billion people) use social media.
Facebook sees the longest average use time at 58 minutes per day. Instagram (53 minutes) and YouTube (40 minutes) come in second and third, respectively.
In Q3 2018, it is observed that many countries that were previously showing growing signs of social media consumption are now plateauing. In fact, 11 out of 31 countries analysed the time spent online has either stayed the same or decreased from the previous analysis.
Experts claim that the limited time of social media is linked with users having a better understanding of “screen time” as well as the drawbacks of being too active on social media.
Nevertheless, some countries did exhibit a significant increase in time spent on social media. In the Philippines, the average internet user spends 11 minutes more per day than they did in 2017. Similarly, UAE and Saudi Arabia have also shown a significant increase in time spent on social media since 2017 and is growing steadily.
To know more about how consumers use social media platforms, view the full infographic here.