Marketing careers attract creative and driven individuals. Though most marketing jobs are specialized, marketing typically draws on your ability to match perception of the market with achievable plans of action.
The marketing field covers a broad range of career paths, from the creative to the analytical.
In the digital age, marketing attracts both creative types and hard-core number-crunchers. But whatever their skill set, all marketers have the same goal: to build positive, lasting connections between business and paying customers.